SEO Certification Study Guide

Table of Contents

Chapter 1 (page 6)
Search Engines

1.1 Search Engine Basics
— Introduction to Search Engines
— Search Engine Market Share
— Major search engines and directories
— Search provider relationships

1.2 Components of Search Engines
— How search engines rank pages
— Search engine spam

1.3 Test Questions


Chapter 2 (page 28)
Search Engine Optimization

2.1 On Page Optimization Factors
— Keywords
— Keyword Finalization
— Use of HTML Meta Tags
— Anchor Text Optimization
— Comment Tag Optimization
— Content
— Content Optimization
— Keyword Density

2.2 Off Page Optimization Factors
— Building Link Popularity
— Anchor Text Optimization
— Measuring Link Popularity
— Google Page rank

2.3 Test Questions


Chapter 3 (page 71)
Site Readiness

3.1 Google Toolbar
— Types of links
— Dynamic Page Optimization
— What are Doorway Pages / Cloaking
— Frames

3.2 Test Questions


Chapter 4 (page 91)
Pay Per Click

4.1 Pay Per Click Campaigns

4.2 Setting up a PPC Campaign
— Keyword Selection
— Bidding Strategies
— Advertising Text
— Developing proper landing page
— Tracking

4.3 Major PPC Search Engines
— Google AdWords
— Overture PPC Ads
— Other PPC Advertising Resources

4.4 Test Questions


Chapter 5 (page 113)
SEO Monitoring

5.1 SEO Reporting and Conversion

5.2 Visitor Traffic Analysis

5.3 How to choose an SEO Consultant

5.4 Test Questions


Chapter 6
(page 123)
Latest Concepts

6.1 Emerging Trends in SEO
— Blog Optimization
— Content Duplication in SEO
— CraigsList
— How to do Branding with SEO
— Podcasting
— RSS Feed Optimization
— SEO & PPC Tools for Google
— SEO & ROI
— SEO - Present and its future
— Wiki Article Inclusion
— The New Buzz in Video Optimization - YouTube
— Digg.com
— Web Analytics

6.2 Affiliate Marketing

6.3 Google Dance and its Impact on Rankings

6.4 Test Questions


Chapter 7
(page 150)
Marketing Strategies

7.1 Local Search Marketing
— On Page Optimization factors

7.2 Link Baiting

7.3 Google Webmaster Central
— Google Webmaster Tools

7.4 Test Questions


Chapter 8
(page 158)
Advanced SEO Techniques

8.1 Top pointers for High Rankings on Local Search Engines

8.2 Use of Lens and Hub pages to promote sites

8.3 Auto-pinging a Blog and its RSS

8.4 Test Questions


Chapter 9
(page 164)
Latest SEO Tactics & Strategies

9.1 The need for Sitelinks in your Website

9.2 Website Speed Optimization

9.3 Increasing traffic by using Social Bookmarking

9.4 Facebook Ad Tactics

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