Table of Contents
SEO Certification Study Guide
Chapter 1 (page 6)
Search Engines
1.1 Search Engine Basics
1.2 Components of Search Engines
1.3 Test Questions
Chapter 2 (page 26)
Search Engine Optimization
2.1 On Page Optimization Factors
2.2 Off Page Optimization Factors
2.3 Test Questions
Chapter 3 (page 69)
Site Readiness
3.1 Google Toolbar
3.2 Test Questions
Chapter 4 (page 90)
Pay Per Click
4.1 Pay Per Click Campaigns
4.2 Setting up a PPC Campaign
4.3 Major PPC Search Engines
4.4 Test Questions
Chapter 5 (page 112)
SEO Monitoring
5.1 SEO Reporting and Conversion
5.2 Visitor Traffic Analysis
5.3 How to choose an SEO Consultant
5.4 Test Questions
Chapter 6 (page 121)
Latest Concepts
6.1 Emerging Trends in SEO
6.2 Affiliate Marketing
6.3 Google Dance and its Impact on Rankings
6.4 Test Questions
Chapter 7 (page 148)
Marketing Strategies
7.1 Local Search Marketing
7.2 Link Baiting
7.3 Google Webmaster Central
7.4 Test Questions
Chapter 8 (page 156)
Advanced SEO Techniques
8.1 Top pointers for High Rankings on Local Search Engines
8.2 Use of Lens and Hub pages to promote sites
8.3 Auto-pinging a Blog and its RSS
8.4 Test Questions
Chapter 9 (page 162)
Latest SEO Tactics & Strategies
9.1 The need for Sitelinks in your Website
9.2 Website Speed Optimization
9.3 Increasing traffic by using Social Bookmarking
9.4 Facebook Ad Tactics
Chapter 10 (page 170)
Social Media Optimization
10.1 The Path to Facebook News Feed Optimization
10.2 Social Media Marketing and Optimization
10.3 Conversion Rate Optimization
Chapter 11 (page 176)
Understanding Google Panda
11.1 Google Panda at a Glance
11.2 An In-depth look at Google Panda
11.3 Weathering the Storm